Leonit Kuleta
All products

Workout plans and training

STRYVE: Workout Plans

Open the app, follow the plan, train. 90+ plans, 750+ exercises.

Role
Founder. Product, design, mobile and backend.
Stack
React Native, Expo, Firebase, RevenueCat, Zustand
Status
Live on App Store
STRYVE screen
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The problem

Fitness apps tend to fall into two camps: generic content behind an expensive paywall, or so many options that people never start. Most people just want a plan to follow and a clear next session.

What I built

  • 90+ workout plans and a library of 750+ exercises
  • A custom workout builder
  • Guided sessions with timers
  • Progress and streak tracking
  • Works offline

Decisions

I own the whole release loop: Firestore schema, subscription logic, App Store submission, and changes based on what real users do.

The subscription had to be plain: clear value, clear price, no dark patterns in the upgrade flow.

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